Careers

SEM SPECIALIST

Do you have a passion for Digital Marketing? As our Search Engine Specialist, you'll implement, optimize and report on digital marketing strategies for our business and our clients. Your work will span various ad platforms for pay per click (PPC) media such as Google AdWords, Bings Ads, Facebook, LinkedIn. You’ll produce positive results in month-to-month metrics and drive digital media spend to support growth in leads and conversion. Additionally, you’ll support our SEO optimization efforts by identifying and implementing SEO strategies and tactics to support growth of organic traffic.

Key Requirements:

  • Prior experience in content marketing, content growth and SEO
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically , and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently
  • Familiarization Google analytics
  • Experience with website optimization tools
  • Strong organizational, time management, and analytical skills

Responsibilities:

  • Reviewing and analyzing client sites for areas that can be improved and optimized
  • Preparing detailed strategy reports
  • Identifying powerful keywords to drive the most valuable traffic
  • Running PPC campaigns
  • Writing powerful calls-to-action to convert visitors
  • Filling websites and other content with effective keywords
  • Writing effective SEO content for blogs, websites and social media accounts
  • Developing link building strategies
  • Analyzing keywords and SEO techniques used by competitors
  • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
  • Compiling and presenting SEO guidelines

To Apply:

  • Submit resume detailing your experience
  • Submit a cover letter explaining why you would be a great fit
  • Send to mike@lelandcreative.com