Marketing has dramatically shifted with the rise of social media and the proliferation of devices, platforms, and applications. Your prospects and current customers are trying to communicate with you, and you can now listen—and respond—faster, and with more personalization than ever before. This shifting environment presents new opportunities and challenges for most businesses. With digital marketing, it can be easy to fall behind.
An effective digital strategy will help you make the right decisions to make a successful online presence and add to your media mix.
- Website strategy, design and development
- Search Engine Optimization (SEO)
- Paid search marketing
- Microsites, landing pages
- Digital lead generation: planning and placement
- Interactive Advertising: banner ads, e-blasts, e-newsletters
- Email campaigns: planning, email list segmentation and development
- Video development: product demos, testimonials, brand videos, etc.
- Blog strategy, development and execution