Marketing has dramatically shifted with the rise of social media and the proliferation of devices, platforms, and applications. Your prospects and current customers are trying to communicate with you, and you can now listen—and respond—faster, and with more personalization than ever before. This shifting environment presents new opportunities and challenges for most businesses. With digital marketing, it can be easy to fall behind.

An effective digital strategy will help you make the right decisions to make a successful online presence and add to your media mix.

  • Website strategy, design and development
  • Search Engine Optimization (SEO)
  • Paid search marketing
  • Microsites, landing pages
  • Digital lead generation: planning and placement
  • Interactive Advertising: banner ads, e-blasts, e-newsletters
  • Email campaigns: planning, email list segmentation and development
  • Video development: product demos, testimonials, brand videos, etc.
  • Blog strategy, development and execution
Brand/Messaging Consistent Consistent “look and feel” and one voice. Increase the positive message of the client to the overall community. Communication Management Have a strategy to execute based on the clients needs and preferences.                  E-mail Campaigns/Direct Mail Campaigns to continually inform current clients, donors, patrons, and staff of happenings within the clients community. Video Use video as a marketing tool to create a value and help clients with various demonstrations and information about our client services. SEO (Search Engine Optimization) Process to optimize the Web site, taking advantage of the opportunities for individuals creating search for the client and create “leads” and be an industry leader. Design Creative, dynamic touch-points that serve to connect with people through a visual language that is highly focused and contextually appropriate. Content Creating a consistent voice touching all aspects of outbound messaging; Web site, Emails, Annual Report, Press Releases, Email Campaigns. Press Releases Create a compelling, newsworthy stories that will get noticed and build the brand to a wider audience in the community. System Integration Providing technology solutions for business problems using a wide variety of disciplines. This allows us to integrate the front-end Web design to the back-end inventory systems, financial systems etc. giving the end-user a positive experience when working with our company.  

Brand/Messaging Consistent

Consistent “look and feel” and one voice. Increase the positive message of the client to the overall community.

Communication Management

Have a strategy to execute based on the clients needs and preferences.                 

E-mail Campaigns/Direct Mail

Campaigns to continually inform current clients, donors, patrons, and staff of happenings within the clients community.

Video

Use video as a marketing tool to create a value and help clients with various demonstrations and information about our client services.

SEO (Search Engine Optimization)

Process to optimize the Web site, taking advantage of the opportunities for individuals creating search for the client and create “leads” and be an industry leader.

Design

Creative, dynamic touch-points that serve to connect with people through a visual language that is highly focused and contextually appropriate.

Content

Creating a consistent voice touching all aspects of outbound messaging; Web site, Emails, Annual Report, Press Releases, Email Campaigns.

Press Releases

Create a compelling, newsworthy stories that will get noticed and build the brand to a wider audience in the community.

System Integration

Providing technology solutions for business problems using a wide variety of disciplines. This allows us to integrate the front-end Web design to the back-end inventory systems, financial systems etc. giving the end-user a positive experience when working with
our company.