Communication does not just “happen”. An effective communication plan first requires an effective marketing strategy - a well-thought-out plan of action. A strategic plan is the planning that involves marketing research, and then, developing a marketing mix to captivate prospects and customers. At Leland Creative, we believe every company needs to have clear marketing objectives and we work closely with our clients to develop the best plan to meet their needs. Achieving maximum ROI and meeting the goals your organization has set for itself depend on the carefully developed and well-executed strategy that we can work with you to create.
Developing the strategies that generate sales growth and brand awareness
for our clients is where the process becomes challenging, rewarding… and fun!
Marketing strategy: program development and implementation
Research: competitive/market, internal and external audiences
Company/product launch strategy and execution
Print and digital advertising campaigns
Sales support and lead generation strategies
Media research and plan development
Media contract negotiation/coordination/placement
Mail list broker contact/coordination/purchase