2017

FIVE THOUGHTS ON THE IMPORTANCE OF EMAIL MARKETING 

 

A GREAT WAY TO KEEP YOUR CUSTOMERS INFORMED

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Your customers and prospects can check their Inbox from virtually anywhere and they can do so at their convenience. When someone receives a promotional email from your company, it reinforces your brand and makes the recipient feel connected to your business. And if the email was created by Email Marketing Company, Leland Creative, you know it will catch their attention and compel them to read on because the design will be creative and expertly crafted, and the content will be informative and impactful.

AN EFFECTIVE TOOL TO CONNECT WITH MOBILE USERS

The percentage of people who check email on a mobile device has risen steadily over the past decade. Depending on the source of the study, research shows that up to two-thirds of all email in the U.S. is now opened on a cell phone or a tablet. In today's increasingly handheld environment, we can help you deliver email marketing messaging to your on-the-go customers that is succinct, informative, timely, and visually dynamic.

EASILY MEASURE THE SUCCESS OF YOUR CAMPAIGNS

If you distribute your email messaging through Leland Creative, we can provide you with rating information on key metrics such as delivery, bounces, unsubscribes, click throughs, and opens. And, by looking at these statistics closely, we can help you understand which campaigns are working, which ones are not, and the best way to fine-tune your email marketing strategy going forward.

A WISE INVESTMENT THAT DOESN'T BREAK YOUR BUDGET 

Email marketing allows business owners to reach a large number of customers and prospects at a rate of just pennies - or even less than a penny - per message. This affordability means that the cost of your conversion rates will be much lower compared to virtually all other types of marketing. We can work with you to develop an affordable and effective email distribution plan that will provide the best possible return on your investment.  

A KEY COMPONENT OF AN INTEGRATED MARKETING STRATEGY

Your email messaging can range from very simple to highly complex, and this versatility makes email marketing an effective tool for a wide range of businesses. Email campaigns can also be integrated into other marketing tactics, and can serve as a key component of your integrated marketing strategy. Let us help you to understand the best way to integrate email campaigns into all your other marketing efforts such as advertising, sales promotions, and social media. 

 

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