Digital Marketing

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Inbound Marketing
Strategy and execution to identify a target customer, attract prospects with quality content and move them into the sales funnel

Search Engine Optimization
An inbound approach to increasing rankings through technical expertise, great content, and inbound links

PPC (Pay-Per-Click)
Paid search advertising to capture the intent based customer who is looking for a relevant product or service using a search engine.

Paid search advertising captures the intent based customer who is looking for a relevant product or service using a search engine. Where traditional advertising methods are audience-based (such as magazines and newspapers), search captures any user from any demographic who is researching or buying a particular product or service online.

Remarketing
To maintain current customers with digital advertising, both remarketing and retargeting are two separate strategies for achieving this goal.

When maintaining current customers with digital advertising, both remarketing and retargeting are two separate strategies for achieving this goal. Both strategies are critical during the research stages of the user funnel and can achieve lower cost per conversion goals than new client acquisition by reaching users who have already engaged with the website.

Remarketing is used to create a custom audience that will be followed by a particular message. Often marketers will use email lists, mobile phone numbers, or any CRM information to import into a digital advertising platform whether search, display, video, or social media based.

Retargeting captures all website traffic and follows users after leaving the website, regardless of action. Additional segmentation can also be applied when using website analytics to target users who have visited a particular page or performed an action.

Display Advertising
Display Advertisements reach consumers who click through to relevant websites (such as news or review websites) after conducting a search.

Display advertising reaches consumers who click through to relevant websites (such as news or review websites) after conducting a relevant search. While there are multiple strategies that can trigger a banner ad, display often brings high traffic volume at a lower cost per click than search ads. We work with businesses to leverage creative and effective banner ads that drive online conversion goals.

SEM Account Audits
It’s easy to make common mistakes: keyword choices, lost impression share, poor account management, and non-converting landing pages.

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