May 17, 2018
WEBSITE REDESIGN THAT IMPROVES YOUR CUSTOMER'S ONLINE EXPERIENCE AND DRIVES VISITORS TO YOUR SITE
Swaz Potato Farms Website Redesign
The management team at Swaz Potato Farms hired Leland Creative to redesign the company's website which had become dated over the years and increasingly difficult to manage. To achieve the project's goals, the Leland team focused on giving the sitea more modern look and feel, fine-tuning and updating its written content, and making the site more user friendly - not only for visitors but also for the website manager at Swaz. By moving the site to a more modern platform - Squarespace.com - Leland Creative enabled Swaz to decrease costs by reducing the amount of time and effort that was required to manage the site.
To improve the site's look and feel, the Leland team used more modern graphics and images in the headers and pages of each section. We also incorporated additional photography that the Swaz team provided to convey the history of the farm and enhance the site's visual story. The site's written content was also fine-tuned to drive Swaz's brand and increase search engine optimization (SEO) by including key words and phrases that drive traffic to the site and increase its connection to search engines such as Google, Bing, and Yahoo.
About Swaz Potato Farms
Founded in 1910, Szawlowski Potato Farms, Inc. is one of the largest potato farms in New England. With 5,000 acres of Round White, Red, Gold and Russet potatoes under production in the Pioneer Valley of Massachusetts, Swaz offers local potatoes to customers throughout the Northeast U.S. In addition to its locally-grown crop, Swaz sources and packs products from partners across the country, providing quality potatoes to customers year-round. Swaz distributes potatoes to supermarket chain stores, wholesale and food service distributors, food banks, and food processors throughout the eastern United States.
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