Web Design & Development
BUILD A STRONG PLATFORM.
If the time has come for a redesign because your website has become dated over the years and increasingly difficult to manage, Massachusetts marketing agency Leland Creative is your go-to website design company. Whether you’re updating your existing site or creating one from scratch, let us bring our extensive website design experience to your project to create an optimal user experience for your customers and prospects and to drive traffic to your site.
As your digital marketing agency, our team will help you reach your redesign goals by developing a more modern look and feel, reworking and updating the site’s written content, and we’ll make its navigation more user friendly - not only for visitors but also for your company’s website manager. If necessary, we can also shift your site to a more modern platform that will better accommodate your needs. By taking all these steps, we enable our clients to not only improve their site, but also to decrease costs by reducing the amount of time and effort required to manage a site.
To improve the user experience for your site visitors, we will incorporate more modern graphics and images in the headers and pages of each section. We can also incorporate additional photography to enhance your site's visual story. Drawing on our experience as an SEO agency, we will fine-tune the site's written content to drive your brand and increase search engine optimization (SEO) by including key words and phrases that drive traffic to the site and increase its connection to search engines such as Google, Bing, and Yahoo.
To maximize a site’s capability to convert prospects into leads or customers, we work with our clients to revise landing pages, calls-to-action (CTAs), and conversion paths to determine why they are not performing optimally and to make the necessary adjustments to resolve this. Typically, the reasons why a client’s website conversions are falling short include landing pages that need to be simplified, CTAs that are substandard, or the fact that users are not getting the information they were seeking when they came to your site in the first place.
One of the most effective marketing tools that any company has is its website. When it comes to garnering online leads, your website is the place where your brand has its chance to make a first impression on someone who’s finding out about your company for the first time. It’s up to you to make sure that this first impression is good one by having a well-designed website that is modern, easy to use, continually updated, and is driven by state-of-the-art search engine optimization.
Contact Leland Creative today. We will help you to achieve these goals!