2016

LELAND CREATIVE WINS 2016 AMERICAN PACKAGE DESIGN AWARD 


 

Our Entry
Dunkin' Donuts
Multigrain Instant Oatmeal

The Dunkin' Donuts "Grab n' Go" category is a rapidly growing area of the retail space in Dunkin' shops all over the country. After much success with the design of our Gluten Free Fudge Brownie and Iced Shortbread Cookie packaging, Dunkin' Donuts once again came to us to develop a new package for their Multigrain Instant Oatmeal. The goal was to have the design reflect the tone of the DDSMART® line of healthier options. By using lighter colors and typefaces, we were able to graphically position the oatmeal as a better-for-you choice.
 

ABOUT GRAPHIC DESIGN USA

Since 1963 Graphic Design USA has been the news magazine for graphic designers and other creative professionals. The annual GDUSA competition celebrates well-designed graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth. 

Click here to read more about the 2016 American Package Design Awards
 

2016 American Package Design Award - Dunkin Dough

2016 American Package Design Award - Dunkin Dough


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