QUILTING TREASURES WEBSITE: DEEPER THAN DESIGN
Leland Creative is proud to share our latest collaboration with Quilting Treasures, which involved an extensive overhaul of the design of their website as well as integration with Salesforce.com and their internal Enterprise Resource Planning software (ERP) system. Visit the site at www.quiltingtreasures.com.
WHAT WAS THE PROBLEM?
When we first looked at their existing site, we saw early on that not only was it dated in its appearance and not user friendly, but it was also non-functional internally, creating major time, effort and cost issues for the business. The main problem being there was no link between their internal systems and the web site, making the maintenance of the site a tedious task with a lot of duplicated effort. Each time something changed in their internal business process management system, an admin was required to log on to the web site and duplicate the data entry.
HOW DID WE SOLVE IT?
In addition to updating the look and feel to a clean, fresh design, we also spent a lot of time examining what they had for internal systems and what data was available. We worked with their technology group to build a web platform that had direct access to the data in their ERP. This allowed their system to become the source of data for the web site, automatically updating the website to anything changed at the source, eliminating the need for duplicate manual entry.
WHAT WERE THE BENEFITS?
The benefits were largely a reduction of required labor in what was used to maintain the database behind the web site. In addition, because there was no re-keying of data, the opportunity for data keying error was removed. We also put them on a platform that performed much better than the platform they were previously on.
WHAT ARE WE DOING NEXT?
As they have come to realize the benefits of the way we modified architecture of the web application, we have worked with them to add more functionality to the web site, providing them with better tools to sell their products. Some highlights of our ongoing technology improvements:
- No duplication of data in the web database
- Automated process of web orders to Salesforce.com
- Automated linking of like product suggestions from the ERP to the website
- Data driven differentiation between Business-to-Customer and Business-to-Business derived from the ERP
- Store locator
- Extensive Content Management System
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