Budget, Channels and Technologies: Key Statistics About Marketing Today By Nick Cooper
Budget, Channels and Technologies: Key Statistics About Marketing Today By Nick Cooper
The marketing landscape is varied and evolving, and there's a lot of information for marketers to keep up with. This Infographic by NCC Home Learning offers statistics about customer preferences, marketing best-practices, marketing budgets, and more - all in one place.
For instance, according to NCC, 93% of online experiences begin with a search engine - this may get you thinking about how much of your budget is allocated to SEO.
NCC also reports that digital marketing spend continues to grow year over year, whereas traditional advertising spend grew in 2018 for the first time in several years.
Marketing In Modern Day Society
The face of marketing has changed and evolved so much in recent years. No longer is marketing the preserve of advertising men in grey suits.
With the advent of the internet and the huge impact of social media, specializing in marketing is now a common occurrence.
But each channel needs careful handling and the principles that guided advertising and marketing in the past still exist today, whether it's online or offline marketing.
Big Investment, Varied Channels
Companies large and small will have a marketing budget but it has to work even harder in the modern day. With so many online channels to choose from, it's hard to determine which one will work for a business.
And this is where a marketing expert comes in. Some marketing people are employed directly by a brand or organization while others are self-employed. However, if you choose to offer your marketing expertise, there are some key things you need to show:
Qualifications - Many people believe they are marketing professionals but in the real world, companies and organizations want people who can show they know what they are doing.
Understanding - Whether its Instagram, Facebook, or Twitter, you need to show an in-depth understanding of each platforms' key features and how to reach the right customer demographic.
Driven by Results - Organizations and brands will invest in marketing professionals who are driven by results and deliver the outcomes that a business needs.
Click here to view NCC Home Learning's infographic that summarizes key statistics on the current marketing environment across a range of channels and technologies.
About NCC Home Learning
Based in North Wales, NCC is an international learning provider with over 20 years experience offering learning solutions. Supporting the National Consortium of Colleges, NCC has links with colleges of further education across the UK and is committed to excellence in training delivery. To date, NCC has engaged with over 20,000 employers, and delivered quality training to over half a million learners.