RESEARCH
Discovery and learning entails collecting information about our client’s market size and trends. We ask questions to our clients as well as internally among ourselves. This practice helps to identify marketing options, to understand the client’s capabilities, and to become familiar with the surroundings in which a company is operating.
Understanding the situation in which the company finds itself serves as the basis for identifying chances to satisfy unfulfilled customer needs and how to achieve them.
After identifying and understanding the situation, a plan is developed to pursue the options that have been identified. An analysis is done, and the best available option is chosen, and a plan or strategy is made for that option.
