Leland Creative Produces Engaging Search Engine Optimized Content

What is SEO?

In our most recent email, we outlined why companies need professional copywriting. In this message, we'll dive more deeply into one of those topics - Copywriting for Search Engine Optimization (SEO).

For starters, here's the definition of SEO, courtesy of Google: "SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine."

Engage Readers and Include Keywords

SEO Website Content

The objective of website content is to educate visitors about your company and products and to help generate and increase sales. When it comes to SEO, website content should interest and engage readers as well as provide a solution to the need that drove them to the site in the first place. Copywriting that's focused on SEO uses specific, targeted keywords and keyword phrases to optimize your content for search engines and to enable it to rank higher than content on other sites that are using the same search terms.

Utilize Best Practices of Search Engine Optimization

Search engines determine the relevance of your page by analyzing its content based on several factors, including how often certain terms appear on a given page. Copywriting for SEO should include content that is consistently appealing and well-optimized for search engines. By utilizing SEO best practices consistently, the amount of traffic to your site will increase - and Leland Creative can also help you to measure as well as continually improve on these metrics.

Key Elements for Maximizing SEO

Some key elements for maximizing SEO content include developing headlines that get people's attention and make the user want to read more; creating content that is compelling, timely, and can be easily updated; using keywords and key phrases frequently to maximize SEO and to incorporate links within the content that direct readers to additional relevant information.

Include a Call to Action

Lastly, your content should include a Call to Action to help your company garner leads, and - ultimately - increase sales. Examples of a Call to Action include the submission of a form to contact someone in your organization; subscribing to your e-newsletter or other services, or downloading a case study or a white paper.

At Leland Creative, we believe that every company needs to have clear marketing objectives, and we can help you achieve your goals by working with you to develop a successful SEO strategy for your company.