Why Visual Storytelling is Important for Your Brand
One of the most effective marketing strategies to help you connect with prospects and create better quality leads for your business is to deliver your message visually. At Leland Creative Marketing, we use storytelling to create an emotional connection between a brand and a customer, and, simply put, by adding images to a story we can help you utilize visual storytelling to convey your message and connect more strongly with your audience.
Among the types of visual storytelling that we can implement include content that uses photos, graphics, videos, custom images, animations, or infographics to deliver your marketing message. As online technology continually evolves and its impact on marketing and advertising increases, visual storytelling has emerged in recent years as an indispensable tool to increase leads and sales.
According to an article published by OptinMonster, “How to Use Visual Storytelling Marketing to Win More Leads”, visual storytelling is crucial to any company’s marketing plan because images:
· Quickly gain and maintain your audience’s attention
· Create messages that resonate with prospective customers
· Help people to connect with your brand on an emotional level
Why Does Visual Storytelling Marketing Work?
For starters, visual storytelling works because the human brain is very effective at processing simple images. Statistically, people only remember roughly 10 percent of what they read or hear within a few days of receiving the information. However, studies have shown that when a person reads something that is also accompanied by an image, a graphic, or an animation, the amount that they remember increases to approximately 65 percent.
Additionally, in a study published by the Educational Technology Research and Development journal, researchers found that people following directions with both text and illustrations do more than 300 percent better than those following directions without illustrations. That’s an enormous increase.
Click here to read the article, “How to Use Visual Storytelling Marketing to Win More Leads”.
If your company has primarily focused on traditional marketing and you want to add visual storytelling to your repertoire, we suggest that you reach out to us today to learn how our team can help you engage better with your current clients and to reach new ones. We can tell you what the most impactful approach for your company will be to create a visual storytelling campaign and then we’ll measure its effectiveness. We know that you have a great story to tell, and we can help you tell it.