Competitive Marketing Never Stops – Now Is Not The Time To Pause

COMPETITIVE MARKETING NEVER STOPS – NOW IS NOT THE TIME TO PAUSE 

Businesses are stepping back, holding on to their marketing spend, and putting their agencies on pause. Companies are in full wait-and-see mode, and some of them have quickly pivoted to softer messaging in the short term.

At Leland Creative Marketing, we get it - we’ve been collectively marketing as a team for over 25 years. We understand that it’s expensive to continue an operation that you feel is not returning tangible results. And you’d be more than justified for being cautious for demonstrating prudence with your valuable budget during these very uncertain times. 

However, you’d also be violating one of the unbending laws of marketing – find the competitive strategic advantage over your competitors in your category. Now is the time to act.

While your competition is sitting on the sidelines or you think they are, you gain zero ground by sitting on the opposite sideline. Competitive marketing never stops – even when it looks like all marketing has stopped.

With that said here are three marketing efforts you can put to work right now to gain an edge on your competition: 

Focus on or improve your core product/service

Can you add a key ingredient, or replace a less-than-desirable one in your product mix? If your company is a service-oriented business, is there a new policy you can put in place that would give you an edge over your competition? Put some structure on this.  Give it language, give it a name, and start talking about it.

Add new products, services or extend your line

If you’ve ever thought about why you’re not gaining ground on the competition, maybe it’s because you offer limited choices. Think about adding new flavors, new varieties, or new services to your business. Give your customers and your prospects more opportunities – and reasons – to interact with you.

Think about a new approach to your advertising

As we venture into new territory, maybe it’s time for a new look at the overall strategy. Maybe it’s time for a new tone, a new face, or something classic and familiar. The point is – change things up because change makes chaos and chaos creates opportunity. 

At the very least, by stirring the pot, you’ll get more attention, and that’s always a good thing.