Determining When to Supplement Your Marketing Efforts
May 21, 2020
DETERMINING WHEN TO SUPPLEMENT YOUR MARKETING EFFORTS
Business owners and corporate managers strive to make sure their marketing team is doing its best to promote their company’s products and services and bring in sales leads. Keeping a business processes internal is critical because companies want to maintain control over activities and keep costs within budget.
At Leland Creative Marketing, we understand this. However, we know that some businesses have learned that internalizing all their marketing and advertising activities may not be working out as well as expected. Companies that outsource marketing have agencies on their side working with them on campaigns and new initiatives to ensure success.
For over 15 years, Leland Creative Marketing has delivered comprehensive marketing strategies and eye-catching graphic design to small and medium sized companies. By getting to know our clients, who they are, what they sell, and who they are selling to, we successfully connect our clients’ brands with their customers.
When compared to an in-house marketing team, working with us as your marketing firm can increase efficiency and reduce costs. If you are considering outsourcing your marketing but you’re not sure where to start, check out the following information to help you determine if you’re in-house efforts are working or if it’s time to outsource your marketing.
Your In-House Marketing is Not Producing Results
When results are not meeting expectations even though your in-house team is working as hard as possible to meet the company’s goals, this is likely a sign that outsourcing is just what you need. Reviewing the results of marketing efforts is crucial to the success of a team, not only in-house but for outsourced teams as well.
By developing partnerships with companies that have limited marketing resources, Leland Creative Marketing expands our clients’ businesses by increasing brand awareness to potential customers.
Your Marketing Team is Overworked
A comprehensive marketing strategy includes graphic design, copywriting, search engine optimization, website development, and more. Do you have a person designated to each activity involved in marketing or do you have one person wearing many hats?
Leland Creative Marketing delivers marketing services that strive to increase sales and leads for small to mid-size companies using tools such as graphic design, copywriting, email campaigns, video, SEO/PPC services, marketing consultation, advertising, media buying, and management and reporting.
You Have No Closed Loop Reporting
When new business comes your way, do you know where it came from and can you repeat it going forward? Many marketing initiatives are executed in a shotgun approach but when something eventually does work, you need to know why it succeeded, how much you spent, and how many leads and/or sales it generated.
When you outsource marketing to a qualified marketing firm such as ours, we will provide reporting to you each month. Our closed loop reporting shows if campaigns are working, why they are working, and we will present to you the numbers that prove it. Closed loop reporting from Leland Creative Marketing will show you the lifecycle of every prospect, from the first time they encounter your company to the moment when they become a client.
Your Business is Task-Driven Versus Strategy-Driven
Getting tasks checked off a list can be rewarding but when they are not part of an overall strategy, they are time wasters versus business generators. As a business, you have revenue goals but if you don’t have the right strategy in place to meet those goals, then you may want to consider hiring a marketing firm.
If your company has primarily been doing traditional marketing and you want to move your activities to digital, you should consider outsourcing your marketing. You need a firm that knows the industry, what’s effective for your company and how to put together a digital strategy that will target your ideal buyers without ignoring your current customers. Leland Creative Marketing provides comprehensive digital marketing strategies that are executed through a wide range of channels.
WHEN TO KEEP MARKETING IN-HOUSE
Marketing is Garnering Plenty of Leads
There are a number of indicators that show your current marketing strategy is working, the most significant among them would be that your business has more leads than you ever dreamed of, your sales team is busy talking to prospects and closing deals, and your business is showing continuous growth.
If this sounds like your company, then you probably don’t need to outsource marketing.
But if you’re seeking improvement in even just one specialty, a marketing firm might be just what you need. For example, if you have an in-house copywriter and graphic designer but you need help with email marketing, then you could outsource that one aspect of your overall strategy.
Many of our clients have in-house marketing teams or individuals that our team collaborates with to achieve marketing goals with creative and measurable results. By tracking outcomes, we strive to continuously refine our tactics to ensure that our initiatives are producing results.
As your marketing partner, Leland Creative Marketing will seek to build relationships with your target audience, and increase your company’s overall exposure by extending your reach to potential customers who are the most likely to be interested in the products or services that your company offers.
At Leland Creative Marketing, we achieve our goals when we help our clients achieve their goals.